BTL Specialist â€¢ Chennai & Tamil Nadu

Curious Minds for Surprising Results.

Elevate your street presence and brand recall. Shrusti Ads designs and executes high-impact Below-the-Line (BTL) marketing and transit branding campaigns that directly connect with customers.

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LED Screen Mobile Vans

High-impact day & night digital DOOH broadcasts

Promo Bike

Eco-friendly mobile billboards and street level cycling campaigns targeting shopping areas

Lookwalkers / Adwalkers

Walking human billboards in high footfall market zones

Tricycle Branding

Eco-friendly slow-moving hyper-local roadshows

Bus Shelter Branding

High-visibility street furniture transit ads

12+ Years Operations

500+

Campaigns Conducted

25+

Tamil Nadu Towns Covered

10M+

Direct Consumer Contacts

98%

Client Retention Rate

Why Below-The-Line (BTL) Advertising?

Unlocking deep local resonance that digital screens alone cannot achieve

Hyper-Local Targeting

Deploy your campaign in exact localities, streets, bus stops, or specific malls where your target buyer resides, minimizing demographic waste.

Unavoidable Visual Recall

Unlike mobile popups or TV ads that can be closed or skipped, physical mobile billboards and Lookwalkers command attention on the street.

Experiential Interaction

Coupling display media with trained promotional staff allows consumers to touch, test, ask questions, and buy on the spot.

Why Choose Shrusti Ads?

Partner with us for comprehensive advertising solutions that deliver results

Data-Driven Approach

We analyze traffic patterns and audience demographics to place your ads where they'll have maximum impact.

Targeted Reach

Precision targeting to ensure your message reaches the right audience at the right time and place.

Experienced Team

Our experts have years of experience creating impactful advertising campaigns across various media.

Wide Coverage

Extensive network of advertising spaces across prime locations for maximum brand exposure.

Trusted by Brands Across South India

Interactive BTL Campaign Estimator

Plan your local advertising strategy and see direct exposure estimations instantly

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Campaign Duration 1 Week

1 Day 1 Week 2 Weeks 1 Month 3 Months

Geographic Scale Chennai Metropolitan Area

Hyper-Local Area Chennai Metro Tamil Nadu State

What Our Clients Say

Trusted by corporations and growing brands throughout Chennai & Tamil Nadu

"For our Bollineni Zion project launch, we initially committed to tricycle branding for only 3 days. However, we were so impressed by the results and the local response that we continued the promotion for 3 months. Running the tricycles all day from 11 a.m. to 8 p.m. gave us maximum visibility. We deeply appreciate the cooperation and dedication shown by the Shrusti Ads team."

Mr. Amar

Marketing Head, Bollineni Group (Bollineni Zion)

"For our product launch, their LED vans toured Chennai, Trichy, and Madurai simultaneously. The coordination, GPS tracking reports, and visual clarity of their digital van setups were highly professional."

Anita Fernandez

Regional Brand Manager, Apex FMCG India

"To promote our seasonal collections and drive retail walk-ins across Tamil Nadu, we partnered with Shrusti Ads to execute a tricycle branding campaign spanning near about 20 of our Unlimited outlets. The slow-moving, hyper-local nature of tricycle billboards allowed us to capture the attention of customers in dense market clusters and residential lanes that traditional billboards couldn't reach. The execution was seamless, the visibility was fantastic, and it led to a noticeable increase in store footfall. Shrusti Ads is our go-to partner for effective street-level BTL activation!"

Mr. Pradeep

Marketing Manager, Unlimited

"Shrusti Ads has been an outstanding BTL partner for our retail activations. For our hypermarket promotions, their combination of mobile van branding, tricycle campaigns, Lookwalker promotions, and strategic street pole branding delivered unmatched local reach. This multi-channel approach created consistent brand recall and directly boosted footfalls for Reliance Smart Bazaar stores across Tamil Nadu. Highly professional team!"

Valarmathi

Marketing Manager, Reliance Smart Bazaar