Real results. Proven street impact. Explore how Shrusti Ads helps major brands and local businesses capture attention and drive tangible footfalls through offline marketing.
BSCPL Infrastructure deployed a high-frequency street-level tricycle campaign to target IT professionals and families across Chennai's prime residential hubs.
BSCPL Infrastructure's objective was to drive intense local brand awareness and physical site visits for their premium residential development, Bollineni Zion, located in Semmancheri, Chennai. The target audience consisted of working professionals (primarily IT and tech executives) and families living and renting in the OMR (Old Mahabalipuram Road) IT corridor.
With digital advertising costs soaring and traditional highway hoardings overloaded with competitor ads, the challenge was to create high-frequency, uncluttered local exposure. BSCPL needed a BTL strategy that could directly integrate into the daily commutes, school runs, and shopping routines of local residents.
Shrusti Ads designed and executed a high-impact tricycle branding campaign featuring a fleet of 15 custom-fabricated tricycle billboards. Tricycles were chosen for their unique ability to navigate slow-moving traffic, residential streets, and narrow market lanes where large media vehicles cannot go.
The campaign deployed double-sided 6x4 ft backlit-style flex display panels. Using demographic mapping, Shrusti Ads routed the tricycle fleet through highly targeted clusters including Sholinganallur, Semmancheri, Perumbakkam, and the OMR tech corridor. By scheduling movements during peak morning (8:00 AM – 11:30 AM) and evening (4:30 PM – 8:00 PM) hours, the campaign maximized eyeball share when target buyers were outdoors.
In a landscape saturated with online banners and distant highway billboards, street-level visibility makes a difference. Post-campaign surveys indicated that 48% of surveyed residents in the target corridors remembered seeing the Bollineni Zion tricycle advertisements. The eye-level placement and steady, slow-moving pace of tricycles guaranteed high dwell times, allowing commuters to digest the project's key selling points and contact details.
Outdoor advertising is most effective when it prompts real-world action. By keeping the tricycles operational in a 5km radius around the Bollineni Zion construction site, the campaign established intense geographical dominance. Exposed consumers showed a 45% higher rate of visiting the sales office compared to unexposed groups. The physical proximity of the mobile ads acted as a continuous, friendly call-to-action, turning routine commutes into site visits.
By focusing on residential neighborhoods where mid-to-high-level tech employees live, the tricycle campaign captured high-intent leads. Purchase interest and direct enquiries increased by 33% during the campaign window, resulting in a 35% growth in sales office walk-in registrations.
| Campaign Component | Details & Specs |
|---|---|
| Client Name | BSCPL Infrastructure Ltd. |
| Campaign Medium | Double-Sided Tricycle Billboards (6ft x 4ft) |
| Target Area | OMR IT Corridor, Chennai (Sholinganallur, Semmancheri, Perumbakkam) |
| Fleet Size | 15 Custom Branded Tricycles |
| Duration | 45 Days (May – June) |
| Estimated Impressions | 1.2 Million+ visual impressions |
Zee Learn launched a massive offline campaign deploying 12 custom mobile vans to run simultaneous multi-city roadshows and school proximity marketing for 30 days.
Kidzee, a leading educational brand in the K12 preschool segment managed by Zee Learn, wanted to execute a high-impact, state-wide campaign to bolster preschool enrollments. The main goal was to establish strong local presence, bypass digital advertising fatigue, and connect directly with parents in their neighborhoods.
Zee Learn needed a BTL partner capable of executing a synchronized state-wide transit media campaign targeting residential nodes, educational areas, recreational hubs, and high-footfall intersections.
Shrusti Ads designed and executed a comprehensive 30-day Mobile Van Branding campaign, deploying a coordinated fleet of 12 mobile advertising vans. These vehicles were custom-fabricated with large display wraps highlighting Kidzee's interactive K12 curriculum, admission guidelines, and call-to-actions.
To cover the state effectively, Shrusti Ads structured a dual-focus routing strategy:
- **Chennai Metropolitan Domination**: 5 custom mobile vans were deployed exclusively in Chennai, covering 29 Kidzee school locations and residential catchments. - **State-Wide Reach (11 Cities & Pondicherry)**: 7 mobile vans operated concurrently across key hubs including Vellore, Hosur, Krishnagiri, Erode, Coimbatore, Tindivanam, Salem, Trichy, Madurai, Dindigul, Rajapalayam, and Pondicherry.
The vehicles navigated planned routes in residential clusters, parks, nursery corridors, and markets during peak hours when parents and children were commuting.
Deploying large moving advertisements directly in the neighborhoods where families reside guaranteed exceptional visual frequency. Surveys among local families in the covered zones showed a 52% top-of-mind brand recall rate for Kidzee during the enrollment season.
The physical visibility of mobile vans in school proximity zones acted as a local trigger. Kidzee centres across Tamil Nadu reported a 60% increase in admissions and enrollment inquiries during the 30-day campaign, proving that targeted offline presence generates high-intent inquiries from local communities.
Covering major districts and educational hubs across Tamil Nadu and Pondicherry generated over 2.5 million visual impressions. Moving vans allowed the brand to penetrate dense neighborhoods that standard digital marketing and static bill-boards could not reach.
| Campaign Component | Details & Specs |
|---|---|
| Client Name | Kidzee (Zee Learn Ltd.) |
| Campaign Medium | Custom-Wrapped Mobile Advertising Vans |
| Target Area | Tamil Nadu (12 Major Cities) & Pondicherry |
| Chennai Focus | 5 Vehicles covering 29 Kidzee School zones |
| State-Wide Focus | 7 Vehicles covering Vellore, Hosur, Krishnagiri, Erode, Coimbatore, Tindivanam, Salem, Trichy, Madurai, Dindigul, Rajapalayam, Pondicherry |
| Duration | 30 Days |
| Fleet Size | 12 Custom Mobile Vans |
